Private Media Channels
How do you reach multiple audiences more consistently on a cost effective basis? How do you know if your sales marketing, corporate or employee communications program are being viewed and the audiences understand the message? How do you extend outside of your company's intranet to those audience members who are traveling or in remote locations? Think Digital FEDEX As a program producer with over thirty-five years of experience, I was researching solutions to these important distribution questions. I can now offer a great new "Private Media Channel" solutions to my clients through my partnership with Ignite Technologies. High quality full screen video media ...
Fundraising Events
Arc Greater Twin Cities Objective: Arc Greater Twin Cities wanted to introduce a new fundraising event with live entertainment, volunteer and sponsor recognition plus a silent and live auction. Arc needed to produce a fun, entertaining and memorable fundraising event with limited time, resources and budget while coordinating both the creative energies and technical resources to make the event come off without a hitch. Solution: Contact Ron McCoy an experienced event producer with extensive knowledge and contacts in the Twin Cities production community. Ron secured a technical staging partner, Event Pro, to help make Arc’s budget go further. The ...
Web Solutions
Target Advertising DVD & Media Library Project Objective: As a one of the leading retailers in the country, how do you manage your TV commercial archives and access hundreds of television commercials for creative discussion sessions, presentations, educational review and agency management? What’s the best medium for archival storage and presentation? How do you cost effectively update the spot inventory and offer advertising department producers online resource tools in a unified web-based project management site? Solution: Engage Ron McCoy and his team of experts to design and develop a DVD resource library that offers simple menu and chronological click through access to three decades ...
Marketing Promotions
BRECK SCHOOL 100% Essential 100% Breck, an Annual Fund Drive DVD Objective: Breck School wanted to communicate their Annual Fund Drive message in a new, unique and friendly manner. Past efforts used a traditional approach with letters and meetings and they wanted more personal stories that communicated positive experiences from all three divisions, Lower, Middle and Upper School for the K-12 students. Solution: We proposed a DVD program that offered a modular approach, featuring a strong six minute overview, then separate chapters featuring students stories from the Lower, Middle and Upper schools. The 24 minute DVD was based on a concept created ...
Education & Training
360 Stay Safe at College Objective: Colleges and Universities have a challenge educating today’s college student in the area of personal safety and security. Increasing safety topic complexity and decreasing time and resources are some of the key issues. How do you communicate important and sometimes life changing personal safety information to a Millennial audience that demands authenticity? How do you reach a mobile audience in both orientation programs and throughout their time at school? Solution: Engage McCoy & Associates to produce a compelling DVD program that features an age appropriate on-camera host, extensive dramatic sequences, and real student interviews. ...
Employee Communications
Employee Value Proposition, UnitedHealthcare Objective: How do you communicate to a large, diverse internal audience our new Employee Value Proposition concepts? The message must be authentic to employees showing both management support and real world examples of the values being engaged day to day. The format must be consistent, high quality and deliverable across the entire company. Solution: Engage Ron McCoy and his team to produce a modular DVD project that communicates our executive’s message and shows various short stories featuring employee's commitments to our values. Launched with an executive introduction summary by leadership, the DVD features seven modules that can be ...
Social Media
