The attitude of “shoot first and ask questions later” doesn’t cut it in today’s budget conscience, complex media environment. The amateur authenticity of “you tube-style” shaky, under lite, poor sound, fuzzy video is not the solution. Genuine video communication should still be high quality, respect your audience! Today’s media production tools do offer some cost savings when used appropriately. However, the communication strategy should be developed before the tactical production efforts are engaged. For example, The Why and What of your project should be defined before the How and When gets launched. It sounds pretty simple, measure twice and cut once, but you may be surprised at how fast the tactical actions get rolling before outcomes are defined and a concept/treatment and script confirmed. Often the “fix-it-in-edit” mentality is the solution as a simple concept gets cobbled together because of bad planning. This is where an experienced video professional can assist you in developing your media communications plan and tactical production process and help evaluate the best distribution solution, from social media apps, to web sites, to internet and intranet streaming video with new private media channels, to CD and DVDs,

Ron McCoy can assist your Marketing or Communication Directors, Advertising or Public Relations agencies in this critical design strategy while helping you achieve the most cost effective media production tactical solutions possible.

Marketing, Sales & Training Programs

• Traditional linear video program production
• Interactive new media, CD, DVD and website.
• Direct response broadcast projects for a major retailer
• Sales training and employee communications projects for food, financial services firms and health care management firms

Corporate Communication Programs

• Employee video news program featuring stories for financial institutions
• Corporate orientation program with executive welcome messages
• Human resources and employee benefit communications programs
• Teleconferencing and business meetings productions for major corporations

New Media Programs

• “TV Spot Library”, DVD and Website creative resource directory for major retailer
• CD-ROM “resource directory”, PDF & Flash for diabetes educators
• Web video projects for organizations like MN-AMA and MN-IABC

Non-Profit Programs

• Annual fundraising events and business communications for non-profit agencies
• National pledge television program for Public Television PBS & TPT

How do you know if the program is being viewed and the audiences understand the message?

How do you reach outside of the company intranet to those audience members who are traveling or in remote locations?

Think Digital FEDEX

As a program producer with over thirty-five years of experience, I was researching solutions to these same distribution questions. I can now offer a great new “Private Media Channel” solutions to my clients through Ignite Technologies. High quality full screen video media with great sound. Why settle for small, quarter screen, fuzzy, or tinny sounding media when you can have the best?

Ignite provides the industry’s most secure and scalable Content Delivery Solution, enabling customers to efficiently publish, deliver, and manage digital assets–from rich media content for training and communications to software patches and virus updates–to anyone, anywhere, at any time.

Ignite’s solution, which has been described as “Digital FedEx for the Enterprise,” can fundamentally change the economics of communicating with employees, and partners. By leveraging Ignite’s solution, organizations have effectively deployed a unique, secure “Private Broadcast Network” to deliver any type of content, including full-screen, HD-quality video and other multi-media, high-impact communications.

Ignite enables your content to reach employees around the globe with comprehensive security, targeting, tracking, and reporting. We work with industry leaders such as Accenture, Bank of America, Canon, KPMG, McDonald’s and Miller Coors. Initiatives range from distributing rich-media corporate communications, expanding training and education programs, or assisting IT with ensuring security and system compliance.

Private Media Channels can be easily accomplished utilizing our partnership with Ignite Technologies. Please visit their website for a quick overview. Then, let’s sit down for a discussion about launching your own private media network delivering high quality media solutions to inform, educate, promote or motivate your audiences.