Web Solutions
Target Advertising DVD & Media Library Project
Objective:
As a one of the leading retailers in the country, how do you manage your TV commercial archives and access hundreds of television commercials for creative discussion sessions, presentations, educational review and agency management? What’s the best medium for archival storage and presentation? How do you cost effectively update the spot inventory and offer advertising department producers online resource tools in a unified web-based project management site?
Solution:
Engage Ron McCoy and his team of experts to design and develop a DVD resource library that offers simple menu and chronological click through access to three decades of television commercial production assets. Then to improve and expand on the timely posting of spots as they are produced, Ron with the help of his technology partner, The Richard Diercks Company, transformed the DVD library into an online website resource with extensive search capabilities and project management assignment and scheduling tools.
Results:
Target Advertising now enjoys a robust web archive site with over 600 commercials spanning 35 years of Television commercial production. Search engine optimization enables key words, title, campaign, agency and talent searches. Online tools assist staff producers with management and scheduling tasks. The Advertising Media Library is constantly being updated as new TV, web and radio spots are completed. Executives, research associates, creative directors and agencies now have a dynamic, single source resource link to the creative advertising world at Target.
Nancy Shellum, Broadcast Specialist, Target MMP
“I’ve worked with Ron since we launched the initial DVD library back in 1998. His understanding of our needs and recommended technology solutions helped us reach our goal faster to deliver this great resource as a DVD library and then a more dynamic On line Media Library website. I found Ron’s strategies and quick thinking extremely valuable in helping us fine tune the project as we added more spot capacity and improved resource tools for our staff producers. Ron and the team at The Richard Diercks Company are a wonderful, responsive resource you would be proud to have on your next project.”
